The world première of A Hard Day’s Night took place on 6 July 1964. The Beatles’ first feature film, A Hard Day’s Night, had its première at the London Pavilion. The première was attended by The Beatles and their wives and girlfriends, and a host of important guests including Princess Margaret and Lord Snowdon.
Nearby Piccadilly Circus was closed to traffic as 12,000 fans jostled for a glimpse of the group.
” I remember Piccadilly being completely filled. We thought we would just show up in our limo, but it couldn’t get through for all the people. It wasn’t frightening – we never seemed to get worried by crowds. It always appeared to be a friendly crowd; there never seemed to be a violent face. ” Paul McCartney
It was a charity event held in support of the Variety Club Heart Fund and the Docklands Settlements, and the most expensive tickets cost 15 guineas (£15.75).
After the screening The Beatles, the royal party and other guests including The Rolling Stones enjoyed a champagne supper party at the Dorchester Hotel, after which some of them adjourned to the Ad Lib Club until the early hours of the morning.